In the age of streaming, music consumption habits have changed dramatically. No longer do people want to sit down and listen to an entire album from start to finish; instead, they want to cherry-pick their favorite songs and create their own unique playlists.
As a result, the traditional album format is no longer as popular as it once was. So, what’s a pop musician to do? The answer is simple: release singles instead of albums.
Here are three reasons why singles are the way to go
1. You'll reach more people
In order to get people to listen to your music, you need to make it as easy as possible for them to do so. And in the age of streaming, that means putting your music on all of the major platforms—Spotify, Apple Music, Amazon Music, etc.—so that people can find and listen to your songs with ease.
Releasing a single is a lot easier (and cheaper) than releasing an entire album, so you’ll be able to get your music out there faster and reach a wider audience.
When it comes to getting your music heard by the masses, it’s all about maximizing your reach. And one of the easiest ways to do that is by releasing singles instead of sticking to the traditional album format.
Not only does releasing singles cut down on production costs, but it also allows you to get your music onto all of the major streaming platforms sooner.
And let’s be real, most people nowadays don’t want to listen to an entire album—they just want their favorite songs readily available at their fingertips. So don’t limit yourself and your potential listeners by sticking to an outdated tradition.
Get out there and start releasing those singles! Your fans (and your play count) will thank you for it.
2. You'll stay relevant for longer
Once an album is released, it quickly becomes old news; people move on to the next new thing. But if you’re constantly releasing new singles, you’ll stay top-of-mind for potential fans and keep them coming back for more.
This will also help you build up a loyal fan base over time who will be more likely to support you in the long run.
It’s easy to get caught up in the chase for brand new content, but sometimes it’s worth taking a step back and focusing on what keeps us going as artists: our fans.
While dropping a full album may give you a temporary surge of attention, constantly releasing singles helps keep you at the forefront of people’s minds. Plus, consistent drops show that you’re dedicated to producing quality material and being consistent with your releases.
So next time you’re tempted to drop everything at once, consider spacing things out and giving your fans something new to look forward to on the regular.
In the end, having a committed fan base is far more valuable than just one burst of popularity.
3. You can experiment more with different sounds
When you’re only releasing singles, you’re not locked into any one particular sound or style; instead, you can experiment with different genres and see what works best for you and your audience.
This flexibility will allow you to evolve as an artist and keep your music sounding fresh—something that’s essential in the ever-changing world of pop music.
If you think about it, the artists who have managed to stay relevant in the pop music world for decades (we’re talking people like Madonna and Beyonce) are the ones who constantly reinvent themselves and their sound.
And one of the best ways to do that is by releasing singles instead of traditional albums. This format gives you the freedom to experiment with different genres and find out what resonates with your audience.
Plus, it allows you to stay nimble and adapt as trends in the industry shift.
In short, when it comes to longevity in pop music, versatility is key—and singles can give you just that.
If you’re a pop musician trying to make it in today’s musical landscape, releasing singles is the way to go. You’ll reach more people, stay relevant for longer, and have the freedom to experiment with different sounds—all of which will help you build a successful career in the long run.
So what are you waiting for? Start releasing those singles!